“Introducing the New Bing: Spend Less Time Searching, More Time Doing,” Microsoft cheerfully described in its Bing blog yesterday. The company unveiled a major update to the Bing search engine, which it promises will “fundamentally [transform] the way users search the Web, [helping] users act quickly by taking advantage of the Web’s evolving fabric.”
Perhaps—but what [...]<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/a4v6ErB50ZI" height="1" width="1"/>
New Bing Premieres With Special Guest Star: Facebook
May 11th, 2012Dismiss Google+ At Your Own Risk
May 10th, 2012Anything that can boast a 112% higher engagement is worth a second look. That is just one of the figures that Simply Measured (the social media analytics firm) released yesterday. Since February, two more brands from the Interbrand Top 100 list (Xerox and Nike) have activated pages, bringing the total to 64 of those 100. [...]<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/gf8lHX1oYvY" height="1" width="1"/>
More Marketers, Advertisers Trust And Conduct Media Audits
May 9th, 2012At the Association of National Advertisers’ annual Advertising Financial Management Conference yesterday, the Media Audit Council (MAC) presented results of a recent survey as part of the conference’s “Insights From Advertisers Who Have Embraced Media Audits” panel discussion. MAC had conducted the survey to better understand perceptions of marketing and procurement professionals on various media [...]<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/g9kbU7Cw5l4" height="1" width="1"/>