Dancing Balloons - Air Dancers

IAB Creates "Bar Exam" For Digital Ad Sales

Sat, 19 May 2012 01:35:01 +0000

The Interactive Advertising Bureau (IAB) has established what it calls the first-ever educational standard for digital media sales forces. It believes that the "IAB Digital Media Sales Certification" fills the need for professional benchmarks in digital, on par with the legal world’s Bar Exam and Wall Street’s Series 7. That situation changes with today’s announcement [...]

IAB Creates "Bar Exam" For Digital Ad Sales is a post from: Dancing Balloons - Air Dancers

Closing Bell: Facebook to file $5B IPO | Neil Young’s digital music endeavor | Ethical iPhone Finance: Facebook to file for $5 billion IPO. Digital Music:...
Closing Bell: Facebook to file $5B IPO | Neil Young’s digital music endeavor | Ethical iPhone Finance: Facebook to file for $5 billion IPO. Digital Music:...
Giant Balloons Attract People and Sales Giant Balloons Attract Sales Use giant balloons to get into...

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Google Predicts 100% Of Campaigns Will Be Integrated, Everywhere

Fri, 18 May 2012 03:33:08 +0000

Google is making some bold predictions for what it will deliver ad customers in the coming years, and for online advertising’s share of ad and marketing dollars. Neal Mohan, Vice President of Display Advertising, spoke yesterday at the Digital media Summit in New York, hosted by Luma Partners. Mohan updated some predictions he made at [...]

Google Predicts 100% Of Campaigns Will Be Integrated, Everywhere is a post from: Dancing Balloons - Air Dancers

Integrated Campaigns Increasingly Include QR Code Element At one time, an integrated ad campaign was some combination...
Closing Bell: Google, Facebook and Google + | Office 365 v Google Apps | SC to consider warrantless GPS tracking Social Media: Google goes after Facebook with Google+. Productivity: Microsoft’s...
E-gift Cards Become Mobile, Social, Integrated to Sustain Relevance, Effectiveness In 2010 Starbucks was mulling a plan to offer e-gift...

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Google Updates/Re-Launches "Our Mobile Planet" Consumer Data Source

Thu, 17 May 2012 05:21:51 +0000

Google yesterday, along with the Mobile Marketing Association (MMA), announced an update/relaunch of "Our Mobile Planet," the mobile consumer data resource that provides free access to powerful data across 40 countries in 22 languages.
"Understanding the mobile consumer is absolutely critical for marketers, and ‘Our Mobile Planet puts an invaluable resource in their hands," said [...]

Google Updates/Re-Launches "Our Mobile Planet" Consumer Data Source is a post from: Dancing Balloons - Air Dancers

Closing Bell: More about Google voice, image search | PCI updates customer data in cloud | Google Maps in China Search: Google unveils search by voice, image on desktop; Instant...
Closing Bell: More about Google voice, image search | PCI updates customer data in cloud | Google Maps in China Search: Google unveils search by voice, image on desktop; Instant...
Closing Bell: Facebook updates platform policies | Panda update launches internationally | New UI for Netflix kids Social Media: Facebook updates platform policies – developers, no linking...

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Biz Analytics, Forecasting Giant SAS Launches Ad Delivery Solution For Publishers

Wed, 16 May 2012 07:12:17 +0000

Likely, the first question out of publishers mouths following this morning’s announcement from SAS was "Who?" But the short story is, a giant in business analytics and workflow management has entered the ad delivery field, through a strategic acquisition. And it has already signed some big-ticket customers for its SAS Intelligent Advertising for Publishers delivery [...]

Biz Analytics, Forecasting Giant SAS Launches Ad Delivery Solution For Publishers is a post from: Dancing Balloons - Air Dancers

Closing Bell: Google Analytics | PlayBook Not Going Anywhere | $30M invested in Blekko Analytics: Google launches paid version of Google Analytics. Mobile Computing:...
Advertising Blimps – Perfect Solution for Small Budgets Advertising Blimps Advertising blimps – the perfect solution to advertisers...
Top Tips: Google’s Webmaster/ Analytics Pilot | InKnowledge’s Modular Plug-in | Microsoft Advertising Intelligence | Shooting business videos Participate in Google’s Webmaster/ Analytics Pilot Google is launching a...

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Microsoft’s Xbox LIVE Beats iPad In Video Viewing, And Has Ad Platform

Tue, 15 May 2012 08:55:07 +0000

Sure, you can watch digital TV on your iPad, but suppose you want to watch it in your living room? It seems that the xBox gaming console is the most popular non-computer device to watch streaming video, edging out the Apple iPad by 28.2% to 27.1%. Advantage, Microsoft, which owns the Xbox LIVE digital media [...]

Microsoft’s Xbox LIVE Beats iPad In Video Viewing, And Has Ad Platform is a post from: Dancing Balloons - Air Dancers

Closing Bell: iPad sells 3M | In-app ad security | No plans for Xbox Security: Researchers question security of in-app ads. Mobile Computing: Apple:...
Live Gamer Latest to Step Up Ad Game Another day, another ad initiative aimed at gamers. In this...
ZenithOptimedia Group Rolls Out "Live ROI" Tools, Brand Image Media agency network ZenithOptimedia Group has launched its global “Live...

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ValueClick Adds Digital Video Ads To Its Offerings

Sat, 12 May 2012 14:22:45 +0000

ValueClick Media has announced the launch of its new digital interactive video ad platform, ValueClick Video. The idea is to arm advertisers with “industry-leading targeting capabilities and optimization technology,” focused on video content. The new video platform offers an available inventory of 10,000 brand safe websites—CNN, Fox News Channel, New York Post, Kiplinger, and more—plus [...]

ValueClick Adds Digital Video Ads To Its Offerings is a post from: Dancing Balloons - Air Dancers

Duck Tape Video Goes Viral Thanks to the Crowd Duck Tape, turned to Tongal’s crowdsourcing platform to develop a...
Marketers Eye Digital Advances in the Car. Highway Officials Look to Head Off More Developments Marketers have been watching the automobile move closer and closer...
Will Pottermore Do for Children’s eBooks with J.K. Rowling Did for Reading? J. K. Rowling [video] has announced that her much beloved...

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New Bing Premieres With Special Guest Star: Facebook

Fri, 11 May 2012 16:19:44 +0000

“Introducing the New Bing: Spend Less Time Searching, More Time Doing,” Microsoft cheerfully described in its Bing blog yesterday. The company unveiled a major update to the Bing search engine, which it promises will “fundamentally [transform] the way users search the Web, [helping] users act quickly by taking advantage of the Web’s evolving fabric.”
Perhaps—but what [...]

New Bing Premieres With Special Guest Star: Facebook is a post from: Dancing Balloons - Air Dancers

Microsoft Steps Up Search on Bing for iPad with Lasso Microsoft has upgraded its widely-lauded Bing for iPad application it...
Closing Bell: Bing launches search qualities series | iPad 3 rumor mill | Yahoo eyes layoffs Search: Keeping up with Google: Bing launches new "Search Quality...
Closing Bell: Google+ speeds up business page launch | Bing grows | Strong Q2 for Google Google +: Google+ speeds up launch of business account test...

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Dismiss Google+ At Your Own Risk

Thu, 10 May 2012 17:54:57 +0000

Anything that can boast a 112% higher engagement is worth a second look. That is just one of the figures that Simply Measured (the social media analytics firm) released yesterday. Since February, two more brands from the Interbrand Top 100 list (Xerox and Nike) have activated pages, bringing the total to 64 of those 100. [...]

Dismiss Google+ At Your Own Risk is a post from: Dancing Balloons - Air Dancers

Questions to Ask Your Tag Vendor Before You Move Forward Last month, TagMan, a provider of tag management applications, secured...
How to: Turn customers into promoters | Put your email clients at risk How to Turn Customers into Promoters New guidelines from the...
Closing Bell: More about Google voice, image search | PCI updates customer data in cloud | Google Maps in China Search: Google unveils search by voice, image on desktop; Instant...

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More Marketers, Advertisers Trust And Conduct Media Audits

Wed, 09 May 2012 19:53:47 +0000

At the Association of National Advertisers’ annual Advertising Financial Management Conference yesterday, the Media Audit Council (MAC) presented results of a recent survey as part of the conference’s “Insights From Advertisers Who Have Embraced Media Audits” panel discussion. MAC had conducted the survey to better understand perceptions of marketing and procurement professionals on various media [...]

More Marketers, Advertisers Trust And Conduct Media Audits is a post from: Dancing Balloons - Air Dancers

Closing Bell: Twitter partners with Photobucket, Firefox | Microsoft offers advertisers new mobile rich media products | What is the deal with Microsoft and Windows tablet? Social Media: Twitter partners with Photobucket on photos and Firefox...
Email Marketers Continue to Merge with Social Media. Unfortunately, Their SMB Customers Want More In its first acquisition in the 11 years of its...
Email Marketers Continue to Merge with Social Media. Unfortunately, Their SMB Customers Want More In its first acquisition in the 11 years of its...

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Users Want Ease of Decision More Than Engagement

Tue, 08 May 2012 21:48:34 +0000

Surprise! Online buyers don’t necessarily want to “engage” with a favorite brand. And they will switch favorites in a hurry to the brand that makes the buying decision easier. That according to research and advisory services firm Corporate Executive Board (CEB). CEB has found that consumers feel overwhelmed with information and usually want want less [...]

Users Want Ease of Decision More Than Engagement is a post from: Dancing Balloons - Air Dancers

Closing Bell: Komen reverse decision after social media onslaught | Google rejects EU request | Malware bouncer Social Media: Komen learns power of social media: Facebook, Twitter...
Closing Bell: Facebook gives users more info | Boeing Android phone | Microsoft roadmap Privacy: Facebook’s ‘Download Your Information’ in three easy steps. E-books:...

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