Dancing Balloons – Air Dancers

The Interactive Advertising Bureau (IAB) has established what it calls the first-ever educational standard for digital media sales forces. It believes that the "IAB Digital Media Sales Certification" fills the need for professional benchmarks in digital, on par with the legal world’s Bar Exam and Wall Street’s Series 7. That situation changes with today’s announcement [...]<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/xg21R_qZPig" height="1" width="1"/>

Google is making some bold predictions for what it will deliver ad customers in the coming years, and for online advertising’s share of ad and marketing dollars. Neal Mohan, Vice President of Display Advertising, spoke yesterday at the Digital media Summit in New York, hosted by Luma Partners. Mohan updated some predictions he made at [...]<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/8ko8mhqlVvI" height="1" width="1"/>

Google yesterday, along with the Mobile Marketing Association (MMA), announced an update/relaunch of "Our Mobile Planet," the mobile consumer data resource that provides free access to powerful data across 40 countries in 22 languages.
"Understanding the mobile consumer is absolutely critical for marketers, and ‘Our Mobile Planet puts an invaluable resource in their hands," said [...]<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/txstWXm5fuI" height="1" width="1"/>