If Google+ stands a decent chance of rivaling Facebook for social network dominance, it will likely be via Android.
But Facebook has its own mobile creds by which to compete. Google+ now has 62 million users and is on track to reach 400 million by the end of 2012, according to Paul Allen, founder of Ancestry.com [...]<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/7a1BDWUG2iQ" height="1" width="1"/>
Google+ now has 62 million users and is on track to reach 400 million by the end of 2012, according to Paul Allen, founder of Ancestry.com and unofficial tracker of all things Google+.
Allen says that as of Dec. 27, there are about 625,000 new users are joining Google+ each day—and the growth will only [...]<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/aixrG7H9QBU" height="1" width="1"/>
At one time, an integrated ad campaign was some combination of online, TV, print and perhaps DOOH. The growing popularity of QR codes, however, is causing many marketers to rethink that formula to include this mobile element.
One example is the new Vicks Behind Ear Thermometer, which is focusing heavily on the mobile channel, but also [...]<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/HOur4EcfEnY" height="1" width="1"/>