Archive for March, 2011

Plus One: Another Change to Google Search

Thursday, March 31st, 2011

Google has introduced its own version of social search service, which it is calling "+1" or "plus one". Similar to Face book’s "like", it will encourage users of its web search engine to recommend…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/sf-ryOLfVUY" height="1" width="1"/>

Starbucks Leads (Quietly) With Virtual Gift Cards

Wednesday, March 30th, 2011

First Data, Qualcomm and Google are hard at work devising a format for a virtual gift card – their answer to the plastic versions that often go completely or partially unredeemed. The theory is that,…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/gr7ALX_C1I8" height="1" width="1"/>

Here Come Targeted Mobile Coupons. Really

Tuesday, March 29th, 2011

Mobile coupons are a favorite of both advertiser and consumer for clear reasons: consumers don’t mind having their devices touched by commercial interests if they get a deal out of it’ advertisers…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/4mnxA50m4-E" height="1" width="1"/>