Dancing Balloons – Air Dancers

At least half of all targeted ads will be bought using real-time bidding technologies within five years, predicted Neal Mohan, Google’s VP of product management at the Mixx Conference in New York….<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/E3M8IllfzMs" height="1" width="1"/>

Google and other companies such as AOL are pushing to revitalize the display ad format. It wouldn’t seem that mobile ads – particularly local-oriented ones – would need the same type of makeover as…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/r4bRMpi9-1k" height="1" width="1"/>

Despite its huge user base, Twitter is having a difficult time nailing down how to monetize them. The site’s latest strategy was laid out by COO Dick Costolo during a keynote interview at the Mixx…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/sCeTntFgruw" height="1" width="1"/>