Archive for July, 2010

Can Groupon Change Consumers’ Minds about Ad Targeting?

Friday, July 30th, 2010

Consumers, judging from the numbers, love social buying sites such as Groupon. Consumer also, judging from numerous surveys, hate online behavioral tracking and ad targeting. But now that Groupon has…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/fgKyiav_xM0" height="1" width="1"/>

E-Mail Marketing Special Report: Read Digital Body Language to Stop an Unsubcribe

Friday, July 30th, 2010

You know it’s going to happen eventually: that e-mail subscriber or subscribers that have not clicked on your messages in half a year are going to unsubscribe. If you are a marketer whose revenue…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/3a1kzJZo47o" height="1" width="1"/>

Pepco Follows Social Media Playbook in Power Outage

Thursday, July 29th, 2010

This past weekend more than 301,000 customers in Maryland and the District of Columbia lost power after unusually harsh thunderstorms hit the area. The storm, which clocked in at 90 miles an hour in…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/Es51JQSrlHw" height="1" width="1"/>