Archive for June, 2010

Industry Buzz & News: 6/30/10

Wednesday, June 30th, 2010

Ad Technologies:

YouTube to introduce ‘skippable ads.’

Campaign & Creatives:

Audi and Visa taking advantage of Yahoo’s World Cup traffic victories.

Gaming:

Why marketers should pay attention to…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/q8rfL8XseJc" height="1" width="1"/>

Are Banner Ads Dead?

Tuesday, June 29th, 2010

MSNBC.com has launched a new site design in a ‘single-page’ format on which it hopes to be able to sell large, customizable ads. There will be as many as 30 different ad combinations possible with…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/gnidB0JEKcc" height="1" width="1"/>

They Move, Smell, and Can Get You Arrested: Odd Ad Formats

Tuesday, June 29th, 2010

The California legislature is considering issuing digital license plates, turning the automobiles on which they are affixed to miniature – and moving – billboards. Lawmakers are being asked to…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/5iREVeviUAI" height="1" width="1"/>