Archive for March, 2010

How to Hire A Digital Ad Agency: 11 More Questions to Ask

Wednesday, March 31st, 2010

Hiring a digital agency is not easy for reasons outlined in part 1 of this article.
Smart companies looking to sign on with one should pepper their prospective vendors with questions. But not just…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/dZfClCR5P5c" height="1" width="1"/>

What Makes Videos Go Viral – And Should Marketers Even Care?

Wednesday, March 31st, 2010

There are plenty of theories about what makes an ad video go viral – but few marketers question whether a particular video’s popularity had any impact on influencing consumers to purchase a…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/_6qbezfoKYE" height="1" width="1"/>

How to Hire A Digital Ad Agency (part 1)

Tuesday, March 30th, 2010

Hiring an interactive or digital ad agency can be quite the challenge despite the seemingly transparent nature of online and social media marketing. In reality, the landscape is tricky to navigate…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/tdg2Si-F2iM" height="1" width="1"/>