Archive for November, 2009

ROI, New Options for Video Email Marketing

Sunday, November 15th, 2009

A business case – complete with tangible ROI – for video email marketing is taking shape, accompanied by new offerings in the marketplace. However, because this rich multimedia twist on traditional…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/UMPn_bKpPrw" height="1" width="1"/>

Tweetlevel Measures Relevance, Not Followers

Sunday, November 15th, 2009

PR-firm Edelman has developed a new tool that measures an individual’s importance or "gravitas" on Twitter using metrics that go beyond a mere tally of followers. The tool, Tweetlevel, joins a…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/gUEmAHEvJIs" height="1" width="1"/>

Crowdsourcing at Heart of New Fashion Site

Sunday, November 15th, 2009

The fashion industry is jumping into the crowdsourcing fray with the launch of JUSTPROUD, a community-driven fashion brand that will enable members to contribute to the design, the modeling of…<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/r2_9zqPF05c" height="1" width="1"/>